Privacy policy
Responsibility and scope
Aster Quay Strategy Ltd publishes choicegrdbuddybeacon and is responsible for personal information handled for this website and its enquiries. Our registered address is 26 Brindle Mews, Ancoats, Manchester M4 6EP, United Kingdom. Contact [email protected] with “Privacy enquiry” in the subject to reach the privacy contact.
This policy concerns browsing and initial AI strategy enquiries. A separate consulting engagement may require additional information about project data, responsibilities and permitted processing. Please do not send customer datasets, credentials, sensitive personal information or confidential model materials through an initial enquiry.
Information and purposes
The contact form processes the details you enter within your browser to prepare an email link. It does not submit those fields to a website endpoint or save them in localStorage. Your email application receives the draft when you choose its link. We receive the information only if you send the email. That may include your name, email address, organisation, message and ordinary email metadata.
We use correspondence to understand and respond to the question, assess a potential engagement and maintain necessary business records. Hosting infrastructure may process IP addresses, requested paths, browser information and error records to deliver and protect the site. We do not use enquiry content to train AI models or make automated decisions about visitors.
Legal basis and applicable protections
Our handling of personal information is guided by the UK GDPR and applicable UK data protection legislation. Depending on the context, responding to an enquiry relies on legitimate interests in business correspondence or steps requested before entering a contract. Security and essential administration rely on legitimate interests, subject to the interests and rights of affected individuals. Legal obligations may require particular records to be retained.
Where the EU GDPR applies to a visitor's circumstances, we recognise its applicable protections. Where the California Consumer Privacy Act applies, visitors may exercise the rights available under that regime, including relevant access, correction and deletion rights. We do not sell personal information or share it for cross-context behavioural advertising. The availability of a particular right depends on the applicable law and circumstances.
Storage, processors and transfers
The site stores a cookie preference in your browser, as explained in the cookie policy. It does not deploy analytics, advertising pixels or external embedded media. Email, hosting and technical support providers may process information on our behalf where necessary to deliver their services. Access should be limited to authorised purposes and supported by appropriate contractual safeguards.
If handling information involves a transfer outside the relevant protected jurisdiction, we assess the applicable transfer requirements and safeguards. Information may also be disclosed where legally required or necessary to establish or defend legal rights. We do not publish an enquiry or turn it into a customer story without separate permission.
Retention, rights and complaints
Enquiry records are kept while needed to respond, manage a resulting relationship or meet justified legal and record-keeping needs. Unnecessary correspondence should be deleted or anonymised. Security records are retained according to their operational purpose, and backups may persist until their normal replacement. The browser preference remains until you clear it or replace your choice.
You may request access, correction, deletion, restriction or portability where available, and object to processing based on legitimate interests. Where consent is used, it may be withdrawn without affecting earlier lawful processing. Contact us with enough detail to identify the request; proportionate identity checks may be necessary. You may also complain to the Information Commissioner's Office or another competent supervisory authority. Material changes to how this website handles information will be reflected in this policy.